Building your list is important, but still should be done Right
Posted by Rami Steitieh | Posted in Community, Internet Marketing, News & Updates | Posted on 02-05-2010
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Today, building your email list is one vital factor towards your online success. Many marketers anticipate methods to build up your list but honestly, I’ve found only a couple of them that actually guide you towards the right direction.
I am one of those who believe squeeze pages aren’t as effective to build up a quality email list anymore. Allow me to elaborate: when you offer a free report (or a bribe) asking people to join your list it is a known fact that they barely use their primary emails and if they do, they’re usually freebies’ seekers and you don’t want those now do you??
An email list should be energized by buyers, and to achieve that, I recommend using any of the following methods: (they are listed by degree of importance, number 1 being the most effective)
1- Build your list from your buyers.
2- JVs (Joint Ventures)
3- Ad Swaps.
You may wonder why Ad Swaps comes last, well, you got to know 1 important fact in the internet marketing business; the more any method gets saturated, the less effective it becomes. People keep saying that Ad Swaps will build your list best; well it might be true to a certain extent but, what about the quality of your list? This might result in people joining your list (again, mostly not using their primary emails) in order to get the freebie.
Joint Ventures are good but to an extent as well. I would build two separate list groups with any JV deal. I’ll fill up the first one with all the free opt-ins (in case you have an opt-in page before your sales funnel – which I recommend you should) and a paid buyer list group; here JVs lead to feed your list mentioned in point number 1 which contains information about the actual buyers of your own products.
Obviously, your buyers’ information being on a list is the actual treasure. It’s the crème de la crème where it is a list full of buyers who actually bought from you. So, not only did they pull out their credit cards to “Pay Online” but it is YOU who is getting paid and they’re more likely to buy from YOU over and over again. They will also follow your lead when you recommend any other products to them in the future.
Finally, my personal impression of an energized list is the list of YOUR products’ BUYERS.
But that just as well may only be me?!






